Abandoned cart recovery: templates that convert

An abandoned cart is a customer who almost paid you. They chose items, they entered a phone number, and something interrupted them — a call, a doorbell, an out-of-stock item, a payment fail. Recovery is the highest-ROI automation in your account.

The 15/60/24 timing rule

1. 15 minutes — a soft nudge. 'Your order's still waiting. Want us to fire it up?'
2. 60 minutes — a helpful check. 'Anything not showing right? Reply and we'll fix it.'
3. 24 hours — a small incentive. 'Come back for 10% off tonight.'

Template — dine-in / takeaway

Hey {first_name} — your order at {restaurant} is still open. Tap here to finish: {cart_link}. We'll have it hot in 15.

Template — delivery

{first_name}, your {item} is waiting. Free delivery over ${threshold} tonight — {cart_link}.