Menu engineering with AI Menu Studio
How to use Tablefllow's AI Menu Studio to price for margin, write descriptions that sell, and cull the dishes quietly killing your kitchen.
Your menu is your P&L. Every dish falls into one of four quadrants — Stars (high margin, high demand), Plowhorses (low margin, high demand), Puzzles (high margin, low demand), and Dogs (low margin, low demand). AI Menu Studio labels them for you.
The four moves
- Stars — feature. Photos, top-of-menu placement, staff pushes.
- Plowhorses — reprice or re-engineer. Small margin gains scale fast.
- Puzzles — rename or reposition. Often a description problem, not a food problem.
- Dogs — cut. Every dog inflates prep time and shrinkage across the whole line.
Descriptions that sell
Menu Studio rewrites flat titles into sensory ones. 'Grilled chicken' becomes 'Charred lemongrass chicken, coconut rice, chili-lime slaw.' Sensory words lift item conversion 10–20% on the same photo.
Seasonal menu cycles
Rotate 20% of your menu every quarter. Menu Studio suggests seasonal swaps based on what similar restaurants are selling. Novelty drives repeat visits without new-customer acquisition cost.