Caribbean playbook · 7 min read
The Puerto Rico playbook: USD, La Placita nights, San Sebastián
How San Juan restaurants and food trucks use Tablefllow through La Placita weekends, San Sebastián week, and quiet Tuesday nights.
By Tablefllow Team · June 14, 2026
Puerto Rico prices in USD and takes card everywhere — but the marketing rules are still Caribbean. WhatsApp beats email. Weekends are 60% of your revenue. Festivals reset your customer list every January.
La Placita de Santurce weekends
- Thursday broadcast to 'Placita regulars, last visit < 60 days.'
- QR at every table with a 'skip the bar queue' shortcut.
- Pickup window closes at 1am — enforced by Tablefllow.
San Sebastián week (mid-January)
Old San Juan sees 200k+ visitors. Pre-package a 'SanSe combo' — 1 SKU, 1 price, 1 pickup window per hour. Broadcast the link to every guest who's ordered from you in the last year.
Mofongo pre-order
Guests hate waiting 25 minutes for mofongo. Pre-order slots turn that into a 5-minute pickup and the tip goes up 30%.
Quiet-Tuesday win-back
Automate a Monday-night broadcast: '2-for-1 mofongo Tuesday' to guests who haven't ordered in 21 days. It fills the slowest night of the week without discounting your weekend margins.